Fake Expert – Dream11 IPL Live Commentary Production Case Study
Large-Scale Live Streaming Production for Dream11 During IPL
Magnality Films is well known for its ability to provide premium level production services to various brands, agencies, and content creators. Known as an ad film production house in Mumbai, a corporate film production company in Mumbai and live streaming production company, we were chosen to do one of the toughest live streaming for IPL for Dream11.
In the Fake Expert campaign, popular influencer Satish Ray along with a number of creators provided entertaining, but unofficial cricket commentary before, during and post IPL matches. The project was organized and delivered by Iplix Media and executed by Magnality Films.
Client Requirement
The client needed a complete broadcast studio for providing 45 live broadcasts of their shows in 45 days during the season of IPL.
The production needed the following equipment:
- Sound proof studio
- Four camera broadcasting set up
- Professional lighting
- Live switching
- Broadcast quality audio with backup
- Live graphics
- High speed internet with redundancy
- Complete production team
- Live streaming on Dream11
Every show went on air live for 3 to 4 hours each day.
Our Solution
Pre-Production
Each and every successful production begins with pre-planning.
An innovative team designed a comfortable and visually attractive studio where there could be cordial conversations amongst the hosts. The layout of individual couches helped us create an environment of people watching an IPL match as friends.
Colors of the background were replaced with vibrant colors to stylish grey colors according to the discussion held with Satish Ray. It gave a very premium cinema style look to the studio. To make the experience of cricket more fun, we used various props of IPL such as cricket bats, balls, helmets, jerseys, trophies, etc., in the studio.
After that, our technical team built the entire broadcasting setup which consisted of:
- 4 Sony A7S III Cameras
- Sony G Master Prime Lenses
- 1 close-up camera for Satish Ray only
- 2 cameras for all other commentators
- 1 master wide camera
Professional video switcher and various monitors were installed for easy switching of all four camera feeds.
The second station was exclusively used for graphics, scores, contest, and audience interaction throughout the broadcast.
As the broadcast was important and should not have any interruptions, we had two separate internet connections—Airtel and Hathway—both capable of high-speed streaming.
As a trusted live streaming production company, our focus was to build a workflow that could operate flawlessly every single day throughout the IPL season.
Production Process
Each live broadcast needed the cooperation of different departments.
Our production team consisted of:
- Director of Photography (DOP)
- Camera assistants
- Live switcher operator
- Graphics operator
- Audio engineer
- Technical crew
- Production assistants
DOP maintained the consistent cinematic lighting while keeping the same exposure, ISO, aperture, shutter speed, and white balance for all cameras.
Just like video, sound was also very important.
Each commentator had professional wireless lapel microphones whereas there was one boom microphone that recorded room ambience and was kept as back-up in case of any technical issue with the primary microphone.
Switcher operator watched each conversation carefully and switched the angle of the camera as per the person talking. Switching between close-up shots, two shots, and wide shots made the live broadcast exciting for the viewers.
While all of that was going on, the other operator managed the Dream11 live stream by:
- Displaying live graphics
- Pinning audience comments
- Conducting contests with viewers
- Posting interactive questions
- Audience participation management
- Games between commentators
These were few engagement techniques which resulted in a higher interaction from viewers and made the experience more exciting than your usual sports broadcast.
Challenges
Technical challenges were faced in the live broadcast.
Some of the technical challenges were:
- Network Optimization
- Microphone Configuration
- Camera Angle Adjustment
- Live Switching
- Stream Optimization
Instead of stopping the production process, the technical team analyzed each live broadcast and improved the stream process after each broadcast.
After a few number of broadcasts, the production process became very stable, which enabled us to have uninterrupted live broadcasts for the rest of the IPL season.
Results
Magnality Films was able to deliver:
- 45 live shows
- Live broadcasting for 3-4 hours each day
- Multi-camera live shows
- Professionally produced live streaming
- Interactive audience experience
- Broadcast-quality production all through IPL season
A few of our live shows had some amazing viewership figures, which included:
- 11 million views
- 17 million views
- Over 25 million views
Our mix of humor, interactive experience of the audience, entertaining games, and quality production made Fake Expert a very entertaining live IPL commentary show on Dream11.
Why Brands Choose Magnality Films
Examples like Fake Expert showcase the reason why Magnality Films is a renowned ad film production house in Mumbai, a corporate film production house in Mumbai, and a trustworthy live streaming production company for brands, agencies, influencers, and businesses.
Along with live shows on a large scale, we even have our own podcast studio in Mumbai, where individuals, entrepreneurs, brands, and other professionals who wish to create top-notch video podcasts can get everything done at one place. For all those looking for a podcast studio near me, our studio has professional cameras, cinematic lighting, audio equipment, and much more.
Whatever may be your purpose, be it for an advertisement campaign, corporate film, or any podcast – we have got you covered at Magnality Films.
